
A training for Business Storytelling
Humans are not only built to tell stories, they are also built to listen to them. Stories shape our lives and by extension our interpersonal relationships. Narrative patterns are an integral part of our development as human beings. Whoever listens to your powerful story, projects it as their own.
The leaders who share stories have a powerful advantage over others (Storytelling Can Make or Break Your Leadership - hbr.org). They are able to embody the model that will motivate their teams and are able to create commitment, develop trust and foster innovation.
Understanding how these stories inspire us as individuals is the key to using them to inspire our teams in the same way and to include them in a common business project. In reality, we retain few facts and figures and all the rational things we think are important. Stories create memories through the emotion they evoke.
Storytelling is a powerful tool. If it is widely used by companies in their external communication and marketing, it is just as relevant for employees to use it internally.
I offer a full day on storytelling inspired by the work of Gabrielle Dolan, world-renowned for her work "Stories for Work". This will enable you to :
•Understand the principles and science of storytelling
•Integrate emotion into storytelling and make your presentations more meaningful .
•Apply the art of storytelling to ... Captivate!
« People will forget what you said.
People will forget what you did.
But they will never forget how you made them feel. »
Maya Angelou