While storytelling is widely used by companies in their external communication and marketing, it is equally relevant for employees to use it internally.
«People will forget what you said. People will forget what you did. But they will never forget how you made them feel.» Maya Angelou
We retain facts and figures and all the rational things we think are important to a small degree. Stories create memories through the emotions they evoke.
It is then key to understand how our own stories inspire us.
The Laughing Willow invites you to a day of storytelling inspired by the work of Gabrielle Dolan, globally recognised for her book «Stories for Work».
This will allow you to:
- Understanding the principles and science of storytelling
- Integrate emotion into your storytelling and give your presentations more meaning.
- To put the art of narrative and stories into practice to... Captivate!